So, David and I have been furiously working to bring Retained to you as quickly as we can (because we really want to use it too!) and I thought it would be a good idea to let you know more about what we are building.
One of those features is cancellation feedback. Some of the best opinions, comments and honest feedback that we can get from our customers is when/if they decide to cancel. Previously, we’ve implemented something in our apps that sends an email to users when they cancel. We’ve definitely gotten some great responses and improved our apps because of it, but we’ve also noticed that many people just never reply to the emails at all, because when they receive the email, they’ve already cancelled. What do they care about responding to an email from an app they aren’t using anymore?
So, we’ve built a cancellation feedback feature that hooks in between when someone hits the cancel button in your app and when their account is actually deleted (at that point, you have all of their attention, because they are trying to delete their account). Right now it looks like this:
We’ll all get much more feedback from our customers that way. Bidsketch gets 200% more actionable feedback from canceling customers by doing something similar.
Kill your churn. Keep more of your customers. Get an invite to Retained.